At the edge of Turkey’s Black Sea, where the cliffs of Yason Burnu (Cape Jason) meet the sky, a story thousands of years old still breathes. This is where the Argonauts, led by the hero Iason, anchored their ship Argo in pursuit of the Golden Fleece—a symbol of nature’s untamed power. Today, Iason is more than a name; it’s a promise. A promise to honor the land that inspires us, through apparel crafted for the earth, from the earth.
Yason Burnu—Where Myth Meets Mother Nature Yason Burnu isn’t just a location; it’s a living classroom. The same winds that guided Iason’s voyage now rustle through the organic cotton fields and flax plantations that surround our studio. Here, the legend of the Golden Fleece takes on new meaning: for us, it represents the delicate balance between humanity and nature—a balance we strive to protect with every thread we weave.
Crafted Consciously, Rooted in Nature As an eco-friendly atelier, Iason is built on one principle: clothing should nourish the world, not take from it.
Fabric as a Force for Good: We use 100% organic cotton (GOTS-certified), linen (grown without pesticides), and peace silk (harvested without harming silkworms), alongside innovative recycled materials. Even our dyes are derived from plants and minerals, mirroring the natural palette of Yason Burnu’s forests and sea.
Zero-Waste Philosophy: From pattern cutting to packaging, every scrap is repurposed. Off-cotton becomes stuffing for insulated jackets; linen remnants transform into hair ribbons or quilted accessories.
Local Hands, Global Impact: We partner with Turkish artisans who share our values, using traditional techniques adapted for sustainability—like hand-looming and natural dyeing—to create timeless pieces.
The Modern Argonaut’s Wardrobe Iason’s quest was about courage, but also about respect—for allies, for the unknown, and for the forces of nature. Our designs embody that ethos:
For the Adventurous Spirit: Lightweight linen shirts that breathe like a sea breeze, organic cotton trousers built for hiking coastal trails, and recycled silk scarves dyed with wildflowers for those who wander with purpose.
Timeless Over Trendy: Like the myth itself, our pieces defy seasons. Structured organic cotton blazers, unisex linen jumpsuits, and modular layers designed to adapt to life’s journeys.
Transparency as Tradition: Every garment comes with a “Fleece to Finish” tag, detailing its origin: the farm where the cotton was grown, the artisan who stitched it, and its carbon footprint.
The Golden Fleece, Reimagined To us, the Golden Fleece isn’t a relic—it’s a call to action. Just as Iason sought to reclaim what was lost, we’re on a quest to redefine fashion:
Rewriting the Narrative: Fast fashion exploits; we restore. For every purchase, we fund the cleanup of Yason Burnu’s coastline, ensuring the next generation inherits a shore as pristine as the one Iason once knew.
Wear Your Values: Our “Argonaut Circle” loyalty program rewards customers for recycling old garments, biking to our stores, or sharing stories of their own “quests” to live sustainably.
Conclusion: A Legacy Stitched Differently Centuries ago, Iason’s journey left a mark on this land. Today, we write a new chapter—one where clothing isn’t just worn, but worn well. At Iason, we don’t chase myths; we create them. Because the greatest legend of all is a world that thrives.
Join the Voyage Explore our Golden Fleece Collection, where every piece is a step toward a greener future. Follow us [@atelieriason] for stories of the artisans, farmers, and rebels weaving change—one organic thread at a time.